how make best PPC campaign

[trafficup]

Don't just set out aimlessly building your campaign. Have a plan. Have a strategy. You have to think long-term. Once you build your PPC campaign, you are going to have to manage it. The WAY you build it will dictate how easy or hard it will be to manage.

Points for successful PPC campaigns are :

1. Perform keyword research
2. Identifying negative keywords (optional but recommended)
3. Group your keywords
4. Write your ads

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Make it valuable – Don’t compete on pricing in your ads. The more you can highlight the value of your offer, the more attractive your ad. Whatever you’re advertising, make it more attractive than the price.


Make it believable – At all costs, avoid creating ad offers that look too good to be true. Consumers are deal hunters, but they’re careful about where they spend money.


Address risk aversion – Include guarantees or some trust signal in your ad copy where possible. With all the options for purchasing, a guarantee or trust signal can help convert the risk-averse customer.


Include keywords – A necessary step to get your ads to show. Make sure they fit naturally. Don’t shoehorn keywords into your ad copy just to make it pop.