IPhone comes with some amazing applications. And you can choose from thousands more on the App Store and download them with a tap. Your iPhone gets even better with every new app. Play games. Be more productive. Keep yourself entertained. No matter what you want to do on iPhone, there’s an app for that.
I agree, without the apps the iPhone wouldn't be that special. But having thousands of useful apps was a very smart move on Apple's part because it lets people customize their phones to do exactly what they want.
I don't think I'll be getting an iPhone as I'm happy with my current phone, but I have been wanting to get an iPod Touch. You can pretty much do everything like the iPhone except talk on the phone.
Although I can see how it would be convenient to have everything together in one device.