That would be a key phrase, you can also use those. But it still only depends on how many people have used the set of keywords that your using. So if someone searches for:
"nature walk"
and you and a hundred other people used that keyword or phrase it will bring the results in order of most clicked. So if you site is even on the first page of results you still need people to find your site desirable over the others.
The way i believe it works is when someone searches for something the list of results is counted as well as how many people clicked the link result from that search the person with the keyword that get chosen the most will get the higher rank in that search.
I do not know if that understandable but it looks good from my perspective.
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